Our @theofficialselfridges installation triptych on Orchard Street is now up till September 🦖🆙
The Home, The Commute, and The Park - our take on keeping fantasy alive within everyday British spaces that feel personal to our pasts, presents and futures 💭 To work within the medium of sculpture again felt super special as it’s something that’s been a key part of my practice since my days at Leeds Beckett 🪨💯 So seeing YAKU sculptures in the Selfridges windows? Madness. 

Thank you so much to the Selfridges Team for your trust - shouts to @lannadb + @_.angelceballos especially for believing in our dreams, and to @katexhanley@emily_outhwaite_creative @cineco.co Anna, Sydney & PK for helping bring them to life <3

And thank you, always, to our wonderful art direction + graphics + set team, who make the hard work of building the world that lives alongside the clothes in-house feel so fun and rewarding (together, we get better every day <3) - @keemsooya @louisshelton @charlizepfister @bootlegbelle@gabiwolosik @ionagordon @_diaryof.halima_ + studio team: @roryosullivn @blonded.pablo @ethan._wh @camposbrothers+ @woodycastang on the dyeing 🫡

& best of the best on the flicks @jordancore4 🦖

This window for us was all about our childhoods, when we could dream big and dream limitlessly, and it felt as if time didn’t exist. In this world, these guys can even draw on wallpaper without getting told off 🥹

Probably the prop-heaviest window full of personal Easter eggs — mum’s Gus mug, custard cremes, books from our formative years, a PlayStation (inspired) magazine (along with my actual PS1/2/3 games collection). 

All the frames in the window, illustrated by @keemsooyaa, are nods to important family moments, other window scenes or new season storylines. The Arsenal parade features, of course! And we even got a dino Muhammad Ali in there (my grandparents have three (!!!) identical framed pictures of him on the family photo wall 😅). 


Selfridges Windows Team @lannadb @katexhanley@emily_outhwaite_creative Anna, Sydney & PK
Room built by @cineco.co
Team YAKU:
Research, Art Direction & Illustrations by @keemsooyaa
Custom Graphics by @louis.shelton16
Baby dinos @roryosullivn @blonded.pablo @ethan._wh
Nintendo DS Sleeve cooked with @orlandod3an + @louis.shelton16
Digi team @charlizepfister @bootlegbelle @gabiwolosik@ionagordon @_diaryof.halima_

Set late at night on the Tube, this window is our experience of the present — our dreaming big and finding fantasy within repetitive everyday routine 💭

Standing dino is listening to JME - Food, of course (thank you @jobifuego for bluetoothing me that back in year 8, changed my life).

Custom. Tube. Seating. Fabric. - @charlizepfister getting better every day 💯
See also special YAKU oyster + newspaper from our Nike campaign. And what you know about purple YAKU Bigga with the YAKU Fried Chicken? YAKU Cheese and Onion dino crisps? @louis.shelton16 put so much care and attention into those — even the ingredients lists on the food packaging is our own. See if you can catch that 🔍
Walls vandalised with love on install night - everyone left personal Easter eggs from Arsenal quotes to turkey legs to @blonded.pablo malcriados 🇪🇨 

British summer in the park - the future we always look forward to. When ideating this window, we were thinking especially of our time in Leeds during summertime at uni, when the sun came out for the first time in months so you’d buy a 4-pack of ciders, leave lectures early and stay out late with only care in the world being that the sun will eventually set. Then, the summer seems limitless and with it your future does too 🍎 

Dino sculptures built in house & we got loads of development pictures so scroll to see those :)
Verulamium ciders (iykyk), manual for dummies and 1000g protein all day breakfast sandwich by @louis.shelton16
Floor fabric reused from our first show’s “Gathering” set